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← About It's All Love
Marcus "DJ Marvilous" Malloy, Founder of It's All Love

Founder

He builds the software and runs the room.

Marcus "DJ Marvilous" Malloy does two things most people think can't live in the same person: he builds software, and he runs the room. It's All Love is where both come home.

Marcus "DJ Marvilous" Malloy · Founder

12+ yrsProducing luxury weddings, activations, and the events people remember.
Solo-builtThe Marvilous Network — a live, Stripe-billed platform, shipped alone.
GenAICertified in Generative AI, with an AI-first workflow used daily.

Where It's All Love Comes From

It started with one act of love.

In 2014, Marcus went to Burning Man. The party wasn't what stuck — the gifting was. One night, sitting on a surplus of beer, he started handing bottles to strangers walking past camp. It turned into a thirty-person jam session: two guitars, bongos, people singing into the dark. "It was one of my best nights out there," he says, "because I gave back."

He came home different, and a year later gave the feeling a name. It's All Love became his community events initiative — built on a belief he still runs everything by: great production shouldn't only serve the people who can afford it. The same standard he brings to a luxury wedding, he brings to a block party.

It was one of my best nights out there — because I gave back.

— Marcus "DJ Marvilous" Malloy

The Builder

From an empty database to production.

As Founder of The Marvilous Network, Marcus designed and shipped a live subscription platform for event professionals — DJs, planners, photographers, videographers, caterers, and more — from an empty database to Stripe-billed, white-label, multi-tenant production. Solo. Every table, every payment flow, every discovery page. He's certified in Generative AI and uses it daily to move faster than teams ten times his size.

I don't guess at what event professionals need — I am one, so I build for the problem I live.

— Marcus Malloy

The Producer

Events people remember for the rest of their lives.

The other half of Marcus has spent 12+ years behind the decks and behind the strategy for unforgettable events. Through Marvilous DJs & Event Planning, he's produced luxury weddings and brand activations across NYC, the Hamptons, and New Jersey's high-end market — and delivered experiential campaigns for some of the most demanding names in the business.

That's the point of the combination: he doesn't hand a client a run-of-show he's never executed. He's executed hundreds.

Experiential campaigns delivered for

Tao GroupCiprianiPorsche DesignPNC BankGerber Group

What He Brings To The Table

Two disciplines, one operator.

Experiential marketing & brand activationConcept to load-out — the full arc of a live experience.
Full-stack product buildingPHP · MariaDB · Stripe · automation, on an AI-first workflow.
Sponsorship & productionSponsorship strategy, vendor negotiation, and run-of-show.
Data that informs the next moveCRM-driven audience segmentation and post-event analytics.

Let's build something unforgettable.

Planning something that has to be unforgettable, building in the event-tech space, or exploring how AI reshapes experiential marketing? Reach out.