Our Story
We started with one act of love.
It's All Love began as a simple belief: that bringing people together — across every line that's supposed to divide us — is the most radical, joyful thing we can do. What started small became a movement.
Our Vision
A world where everyone belongs.
Communities where difference is celebrated, not feared — and where every person has a place at the table.
Our Mission
Turn love into action.
We gather people, raise resources, and create culture — converting belief into measurable good for the communities we serve.
Core Values
What we stand for.
Meet Nova Luv
Your guide to the movement.
Nova Luv is our digital ambassador — here to help you find events, get involved, and discover ways to give back. Say hi.
The People
Meet the team.
Marcus Malloy
FounderTeam Member
Community LeadTeam Member
Events DirectorTimeline of Growth
How we got here.
It started with one act of love
A single block party in the neighborhood — strangers became neighbors overnight.
The movement found its name
What began as gatherings became a mission: unite people, do good, repeat.
Beyond the block
Charity drives, music activations, and partners who believed in the work.
A movement, not a moment
Thousands of members, dozens of partners, one belief — it's all love.