In 2014 I did something I swore I'd never do. I'd spent years in the DJ world hearing about Burning Man — a city of 80,000 people built from nothing in the Nevada desert, then taken back down to bare earth a week later. A week camping in the desert? Not for me. I'd never slept in a tent in my life.
Then one night over a beer, I thought — what's life without a little adventure? So I went.
The playa cracked something open in me. Out there, nobody's checking your name, your job, or your background. You can be exactly who you are, and you're accepted — no judgment. I remember standing in it and thinking: what if the whole world felt like this?
One night mid-week I had extra beer, so I started handing it out to people walking past our camp. That's it — just giving it away. It turned into a thirty-person jam session: two guitars, bongos, people singing into the dark. It was the best night I had out there, and all I'd done was give something away.
I came home different. I stopped sizing people up before I let them in — and made some of the best friends of my life because of it. I started giving more, and the return was always bigger than what I put in.
That feeling is It's All Love. The events, the music, the art, the charity — all of it comes from that one act of love in the desert. This is just the beginning.
